Ovie Mughelli — ONO Consulting
Built into how the business operates. Started as a coaching engagement, evolved into systems work. Same client, deeper integration over time.
For founders & exec teams
You don't need another vendor pushing AI.
You need someone who understands your business first — and tells you the truth about whether AI even belongs in what you're solving.
Customer · Business owner · Marketing director · Automation builder · AI · Custom systems
Every step. In order. So when I tell you what your business needs, it's not from a deck.
What I actually do (and don't)
Not selling AI. Selling judgment about it.
Most AI consultants are selling AI — one tool, one stack, one approach, and your business is the nail they're hammering. I'm not. I've owned businesses. I've run franchises. I've sat in the GM seat. I built automation systems for years before AI was even on the table. AI is the latest layer of my toolkit, not the whole thing.
When I walk into a business, the first thing I do is understand what you actually do — your operations, your team, your numbers, what's stuck. THEN we figure out where AI belongs (or doesn't). Sometimes the right move is a custom system. Sometimes it's training your team to use the tools you already have better. Sometimes it's telling you that AI isn't the answer to this particular problem and you should solve it the old-fashioned way.
If all you have is a hammer, everything looks like a nail. I left the hammer at home.
How I work at the business level
Engagement shape fits the business.
Engagement shape flexes to what fits the business. Some clients want a custom system built and handed over. Some want me ongoing — maintenance, iteration, keeping the system ahead of where the business is going. Some want a partner with real skin in the game. The right shape depends on what you're trying to build and what your business looks like 18 months from now. We figure that out in conversation, not from a price sheet.
When you know what you want
Buy the build. Skip the engagement.
Sometimes the conversation is shorter than that. You know exactly what you want built — the workflow, the integration, the lead-routing AI — and you'd rather buy the result than start a long engagement.
That's a build sprint: 2–4 weeks, fixed scope, scoped on the discovery call. You get a working system, a walkthrough, and the keys. Custom builds start at $5K.
Who this is for
A handful of operator types.
NFL alumni running real businesses. Founders past the spreadsheet stage. Agency owners with teams that need to operate ahead of their competitors. Insurance principals scaling beyond what manual processes can handle. Service business owners tired of being sold software they don't need.
Who I've done this with
Real clients. Real work in production.
Jamal Burke — Bottom Line Burke
We built the outreach and intake platform together — Jamal learned to operate it alongside me, so the system is owned by him, not dependent on me.
“An agency would've charged me $20,000 and three months. We built it together in a session.”
Skip the sales call. Just talk to me.
If you're a founder or operator and you'd rather have a real conversation than a sales call, that's what I do. Tell me about your business — I'll tell you straight whether I think I'm the right fit and what the work would look like.
Prefer LinkedIn? DM me directly
Or for you personally?
If you want to use AI yourself — not built into the business — that's a different path.
See For Owners →Want me in the room with your team?
If you'd rather start with a workshop, executive training, or a keynote — I do that too.
Speaking + in-person training →